Demo with sample data.Start free trial
Dashboard
No visitors online Client report65 of 71 payments matched to a visit
Every number on this page is built on these matches. Here is what is missing and how to fix it.
6 payments from Stripe had no visitor IDYour server creates these checkouts. Add one line where you call Stripe:
client_reference_id: req.cookies.virling_vid
AI assistants bring 14% of your visitors and 34% of your revenue. A ChatGPT visitor is worth $5.61, 3.2x your average./changelog gets 59 visitors but earns 0.2x average. That page is your cheapest fix.
Revenue
$1,816
-14% from $2,123
New customers
27
+35% from 20
Revenue per visitor
$1.69
-3.6% from $1.75
Visitors
965
-9.3% 6.5% of them paid
Avg visit time
4m 35s
-3.2% from 4m 44s
$1,158 in this range came from visits before Oct 27. Revenue counts on the payment date.
92% of revenue is matched to a visit. 6 payments had no visitor ID. Pass the visitor ID
Revenue
RevenueVisitors
Best day: Oct 31, $435 from 14 payments. Hover a bar for the details, or click it to see that day.
This periodPrevious 7 days
$0$150$300$450$600
Oct 27, Tue
Revenue$167
Previous period$332
11 payments, most from AI
Oct 28, Wed
Revenue$180
Previous period$367
6 payments, most from Direct
Oct 29, Thu
Revenue$329
Previous period$408
10 payments, most from AI
Oct 30, Fri
Revenue$324
Previous period$311
New pricing page
14 payments, most from Organic search
Oct 31, Sat
Revenue$435
Previous period$141
14 payments, most from AI
Nov 1, Sun
Revenue$310
Previous period$199
13 payments, most from AI
Nov 2, Mon
Revenue$70
Previous period$365
3 payments, most from Organic search
Oct 27Oct 29Oct 30Nov 1Nov 2
The dashed line is the previous 7 days, lined up by day. Hover for both values.
AIOrganic searchEmailDirectUnmatchedSocial
$0$150$300$450$600
Oct 27, Tue
Revenue$167
AI$65.96
Organic search$53
Unmatched$36
11 payments, most from AI
Oct 28, Wed
Revenue$180
Direct$85.32
Organic search$41.96
AI$41
6 payments, most from Direct
Oct 29, Thu
Revenue$329
AI$109
Email$91.96
Social$70
10 payments, most from AI
Oct 30, Fri
Revenue$324
Organic search$215
Email$43.32
AI$29
New pricing page
14 payments, most from Organic search
Oct 31, Sat
Revenue$435
AI$231
Unmatched$79
Organic search$55.32
14 payments, most from AI
Nov 1, Sun
Revenue$310
AI$143
Email$94.83
Direct$31.32
13 payments, most from AI
Nov 2, Mon
Revenue$70
Organic search$70
3 payments, most from Organic search
Oct 27Oct 29Oct 30Nov 1Nov 2
Hover a bar to see the split.
This periodPrevious 7 days
$0$600$1,200$1,800$2,400
Oct 27, Tue
So far$167
Previous period$332
11 payments, most from AI
Oct 28, Wed
So far$347
Previous period$699
6 payments, most from Direct
Oct 29, Thu
So far$677
Previous period$1,108
10 payments, most from AI
Oct 30, Fri
So far$1,001
Previous period$1,419
New pricing page
14 payments, most from Organic search
Oct 31, Sat
So far$1,436
Previous period$1,560
14 payments, most from AI
Nov 1, Sun
So far$1,746
Previous period$1,759
13 payments, most from AI
Nov 2, Mon
$1,816 so farSo far$1,816
Previous period$2,123
3 payments, most from Organic search
Oct 27Oct 29Oct 30Nov 1Nov 2
You are at $1,816, 14% behind the previous period ($2,123).
Channels
ChannelVisitorsRevenuePer visitorVisit timeRefunded
Click a channel to filter. A visitor who came from two channels counts in both.Share card
SourceVisitorsRevenuePer visitorRefunded
Top 6 of 17. Click a source to filter.
Campaign or tracked linkVisitorsRevenuePer visitorRefunded
Tracked links and utm_campaign tags.
Search termVisitorsRevenuePer visitorRefunded
From utm_term on your links.
Pages
First page of the visitVisitorsRevenuePer visitor
Click a page to filter. Open it to see where its visitors came from.
Last page before checkoutVisitorsRevenuePer visitor
Visitors here means everyone who viewed the page.
Page read before payingVisitorsRevenuePer visitor
Revenue of buyers who viewed the page before paying. Pages with no revenue come last.
Goals
StepVisitorsOf all
Visit
965
100.0%
Signup-87% after Visit
127
13.2%
Checkout started-79% after Signup
27
2.8%
Paid-7% after Checkout started
25
2.6%
Visitors who reached each step, in order.
GoalCountPer visitor
Signupsignup
127
–
Trialtrial
84
–
Checkout startedcheckout_started
27
–
Visitors who reached each step, in order.Setup
CompanyBotsPages read
ByteDance
Bytespider
88
Meta
meta-externalagent
58
Amazon
Amazonbot
26
AI share of revenue
AssistantUsed inMentionedVisitorsRevenue
20
7 of 8was 6 of 8
19
$12
AI share of revenue
Used in: answers that opened your pages. Mentioned: answers that name you.
AssistantCrawledNamedVisitedRevenue
OpenAI
352
5 of 8
96
$538
Perplexity
102
7 of 8
24
$68.24
Anthropic
200
7 of 8
19
$12
ByteDance
88
–
0
$0
Meta
58
–
0
$0
Amazon
26
–
0
$0
AI share of revenue
Pages read by its crawler. Named: answers that mention your site.
Recent customers
CustomerPaid
Gentle PenguinDirect→Google→/templates/freelance-invoice→Paid
$12.002 visits, 5 days
Bright AlpacaChatGPT→/docs/stripe→Paid
$29.001 visit, same day
Witty PantherDirect→/features/payment-reminders→Paid
$31.321 visit, same day
Nimble RobinChatGPT→/compare→Paid
$12.001 visit, same day
Keen LizardGoogle→Email→/blog/net-30-explained→Paid
$36.833 visits, 11 days
Eager OtterChatGPT→/about→Paid
$29.002 visits, 2 days
Cosy PeacockPerplexity→/pricing→Paid
$12.001 visit, same day
Swift StarfishChatGPT→/pricing→Paid
$36.831 visit, same day
Rapid MonkeyBing→/about→Paid
$31.322 visits, same day
Misty DonkeyPaid
$79.000 visits, –
Click a customer to see their visits.Payments
Location
CountryVisitorsRevenuePer visitor
Click a country to filter. Open it to see its cities.
CityVisitorsRevenuePer visitor
Top 6 of 21. Located from IP, approximate.
Browser languageVisitorsRevenuePer visitor
Top 6 of 15. Click a language to filter. From the browser setting.
Devices
DeviceVisitorsRevenuePer visitor
Open a device to see its systems.
BrowserVisitorsRevenuePer visitor
From the user agent.
Timing
WeekdayVisitorsRevenuePer visitor
Best time to post: 08:00, 16:00 and 19:00 (site time)
0003060912151821
MonTueWedThuFriSatSun
Best time to post: 08:00, 16:00 and 19:00 (site time)
Channel verdicts
against the period beforeAIEarned the most: $619 from 138 visitors.
Organic search$522 from 294 visitors.
Email$271 from 115 visitors.
Direct$158 from 370 visitors.
Social$107 from 134 visitors.
Communities39 visitors and no revenue. Check where they land.
ReferralRevenue down 100%, to $0.
Profit by channel
after payment fees and your monthly spendChannelCostsRevenueProfitReturn
AI
$25.14$619$593No dataOrganic search
$21.74$522$500No dataEmail
$10.56$271$261No dataDirect
$5.77$158$152No dataSocial
$4.90$107$102No dataPaid
$68.99$0-$68.990.0xReading
PageViewsTimeScrollTo end
/pricing
1921m 50s50%1%/compare
1201m 45s48%0%/
1041m 57s52%4%/features/recurring-invoices
1011m 55s51%1%/blog/net-30-explained
961m 52s50%2%/changelog
951m 55s52%2%Average time the page was visible, and how far it was scrolled
PageBuyers timeScrollOthers timeScroll
/pricing
2m 31s67%1m 48s49%/compare
2m 23s65%1m 43s47%/
3m 23s82%1m 49s49%/features/recurring-invoices
3m 16s80%1m 51s50%/blog/net-30-explained
2m 58s75%1m 48s49%/changelog
2m 56s74%1m 50s49%Visitors who paid, against everyone else
Almost paid
ChannelReachedPaidLeft on table
Organic search
1326$224AI
8110$318Direct
812$33.66Social
795$59.07Email
362$80.15Communities
290$0Referral
140$0Visitors who viewed pricing or went to checkout
PageVisitors
/pricing
150/changelog
35/compare
34/docs/stripe
30/templates/freelance-invoice
30/about
26Last page seen by those who did not pay
Time to pay
first visit to first payment, by channelChannelPaymentsMedian1 day7 days30 days
AI
14same day57%100%100%Organic search
81 day50%63%100%Direct
34 days33%100%100%