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Customers acquired213$5,868 in first payments
Still paying17884% of them
Net LTV$10,573$49.64 per customer
Refund rate3%$168 refunded
30-day churn7%Of 67 customers who started 30 to 60 days ago
ChannelCustomersNet LTVAvg LTVRefund rate30-day churn
AI
6556 paying
$3,034
$46.68
3%
5%
Organic search
5746 paying
$2,911
$51.07
4%
0%
Email
4133 paying
$1,922
$46.88
7%
17%
Social
1513 paying
$487
$32.45
0%
17%
Direct
1311 paying
$619
$47.60
0%
17%
Communities
54 paying
$205
$40.93
0%
0%
Referral
32 paying
$212
$70.55
0%
0%
Unattributed
1413 paying
$1,184
$84.55
0%
0%
Acquired in rangeStill paying
How this is counted
Lifetime value by first source
Customers who first paid in this range, by where their first visit came from. Net of refunds.SourceCustomersLifetime revenueAvg valueRenewalsRepeat share
ChatGPT
41
$1,774
$43.27
26
44%
Google
37
$1,669
$45.10
23
49%
Email
19
$1,394
$73.39
23
74%
Direct
25
$1,370
$54.80
18
48%
Perplexity
22
$675
$30.68
7
27%
X
10
$615
$61.50
13
80%
Claude
9
$322
$35.81
8
67%
Product Hunt
6
$309
$51.54
4
67%
Indie Hackers
6
$266
$44.33
5
67%
Other sources
38
$2,178
$57.31
37
63%
Payback by channel
Net revenue per visitor in the weeks after their first visit, by the month and channel of that visit.ChannelVisitorsFirst 12 weeksWeek 1Week 4Week 8Week 12
November 2026
Organic search
29
––––
AI
19
––––
Direct
17
––––
Social
14
––––
Communities
6
––––
Referral
3
––––
Email
2
––––
October 2026
Organic search
1,100
$0.35$0.44––
Direct
560
$0.42$0.50––
AI
504
$1.41$1.50––
Social
489
$0.20$0.20––
Communities
224
$0.30$0.30––
Email
199
$0.51$0.51––
Referral
100
$0.41$0.56––
September 2026
Organic search
904
$0.22$0.37$0.65–
Direct
488
$0.44$0.44$0.85–
Social
477
$0.08$0.16$0.32–
AI
386
$0.96$1.14$2.14–
Communities
241
$0.68$0.73$1.46–
Email
170
$1.27$1.27$2.54–
Referral
85
$1.14$1.14$2.29–
August 2026
Organic search
715
$0.22$0.36$0.71$0.92
Direct
384
$0.54$0.57$1.14$1.67
Social
367
$0.50$0.73$1.37$1.99
AI
293
$0.73$1.45$2.75$3.54
Communities
140
$0.91$0.91$1.81$2.07
Email
130
$1.23$2.11$4.22$6.34
Referral
81
$0.15$0.48$0.82$1.01