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Customers acquired27$621 in first payments
Still paying2696% of them
Net LTV$621$23.02 per customer
Refund rate0%$0 refunded
30-day churn7%Of 67 customers who started 30 to 60 days ago
ReferrerCustomersNet LTVAvg LTVRefund rate30-day churn
ChatGPT
88 paying
$190
$23.72
0%
7%
Google
77 paying
$119
$16.99
0%
0%
No referrer
55 paying
$122
$24.42
0%
17%
Perplexity
43 paying
$68.24
$17.06
0%
0%
Bing
11 paying
$31.32
$31.32
0%
n/a
Unattributed
22 paying
$91
$45.50
0%
0%
Acquired in rangeStill paying
How this is counted
Lifetime value by first source
Customers who first paid in this range, by where their first visit came from. Net of refunds.SourceCustomersLifetime revenueAvg valueRenewalsRepeat share
Google
7
$161
$22.97
0
0%
ChatGPT
7
$161
$22.97
0
0%
Perplexity
7
$105
$15.03
0
0%
Direct
3
$72.32
$24.11
0
0%
Bing
1
$31.32
$31.32
0
0%
Unknown
2
$91
$45.50
0
0%
Payback by channel
Net revenue per visitor in the weeks after their first visit, by the month and channel of that visit.ChannelVisitorsFirst 12 weeksWeek 1Week 4Week 8Week 12
November 2026
Organic search
29
––––
AI
19
––––
Direct
17
––––
Social
14
––––
Communities
6
––––
Referral
3
––––
Email
2
––––
October 2026
Organic search
183
––––
Direct
114
––––
Social
83
––––
AI
75
––––
Email
41
––––
Communities
33
––––
Referral
9
––––